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Digital Advertising

The best way to increase your visibility on the internet is to market your products and services with digital tools. We prepare advertisements specific to your company's field of activity by using data science and analysis techniques

Types of Digital Advertising We Service: Social Media Marketing Image Advertising E-mail Marketing Search Engine Optimization (SEO) Instagram TikTok Mobile Marketing PPC Ad (Google Ads, Yahoo Gemini, etc.)

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Digital Marketing

Digital marketing is one of today's widespread marketing methods that enables introducing products and services to the target audience today, delivering them and receiving feedback. There are many tools in digital marketing methods that offer the opportunity to reach consumers through digital platforms.

Digital Computation

Although digital marketing tries to achieve marketing goals by using new methods, measurable components should be determined in achieving the determined goals. No matter which marketing tool is used, these three components must be taken into consideration in the planning phase; behavior, targeted level of change, campaign duration.

Performance Metrics

PI (Performance Indicators) is an important performance scale that can be referred to as the desired goal to be achieved. PI is generally used to evaluate the achievements of the companies in the areas they work. In terms of digital marketing, PI contains the metrics such as social media interaction figures, unique viewing rates, monthly clicks, share counts, site stay time.

Digital Advertising Services

For the services that you couldn't find on our list, contact us.

With its high amount of people potential, social networks that have reached serious numbers of the user group in the world in a short period of time have drawn the attention of not only the social media groups but also producing companies.


    In social media marketing exercises,the main goals are these:
  • ryseweb-digital-surekliligi
  • Getting to know and define the customer group instantly and in the light of detailed information
  • Developing alternative strategies instead of common marketing methods
  • Gathering the consumers in a single place by redirecting to the manufacturer's website
  • To make the crossing from the social network to the website direct and habitual
  • Developing communication between customers and getting them to use product, service, brand or business name in social media communication

With the increasing use of the Internet, It is observed that there is an increase in the number of companies that use the Internet as a tool. Thus, companies aim to make an impression on their customers and internet users in a more frequent and especially more clear way by taking place on the Internet in different forms. Image advertising, which can be seen as an electronic poster, is one of the most preferred and rapidly growing advertising areas.


The main points to consider for image advertising is the popularity of the website to be advertised and concordantly, how long the website in question will offer an advertising right to the business that will advertise. Even though the metrics of this type of advertising are different, it is an important source of income for websites and an opportunity for businesses to promote themselves quickly.

E-mail marketing is a marketing process that e-mail system is carried out in collaboration with other means of the Internet, is with permission and in control of the client, can be measured its feedback by the company, consist of certain steps.

Search engine optimization (SEO) is one of the most important search and access elements in terms of the Internet database. Basically, SEO is the method of improving the content of search engines, which is used on the internet and is extremely common. In this way, a website can be made more easily accessible to users and more attractive considering the features and qualities they are looking for. Although SEO systems can be designed in the process after the foundation of an internet system, the healthiest result is given at the foundation phase of a website.


Customers can access qualified results in their searches as a consequence of the internet content of the site being recorded as a qualified, detailed, and keyword at the beginning. When people enter keywords that are appropriate for their expectations or that contain SEO detail, the main goal of SEO is to quickly bring them to a website that meets their needs and those of internet users and consumers in general. Thus, companies can gain an important competitive advantage in digital marketing.

An online advertising method called PPC (Pay Per Click) is a digital marketing tool that allows companies to publish advertisements for websites in the sponsored sections of popular search engines, such as Google and Bing and displays them in the sponsored section of the search results with the targeted keywords. When a user clicks a sponsored ad, search engine receives money per click. The site at the top in the advertising area is the website that pays the most to the search engine.


In PPC ad pricing, a price per click is determined by the search engine by taking into account the search rates of the users over the targeted keywords and the factors of competition with other sites. PPC ads, which provide a quick promotion opportunity, are an important promotional tool, especially for newly established websites, as it takes a long time and effort to be displayed on the first pages of search engines by natural means. At the same time, with PPC advertising campaigns, target audiences can be easily determined and ease of analysis is provided

Digital Computation Services

For the services that you couldn't find on our list, contact us.

With its high amount of people potential, social networks that have reached serious numbers of the user group in the world in a short period of time have drawn the attention of not only the social media groups but also producing companies.


    In social media marketing exercises,the main goals are these:
  • Creating a digital brand that has a consistency
  • Getting to know and define the customer group instantly and in the light of detailed information
  • Developing alternative strategies instead of common marketing methods
  • Gathering the consumers in a single place by redirecting to the manufacturer's website
  • To make the crossing from the social network to the website direct and habitual
  • Getting to know and define the customer group instantly and in the light of detailed information

With the increasing use of the Internet, It is observed that there is an increase in the number of companies that use the Internet as a tool. Thus, companies aim to make an impression on their customers and internet users in a more frequent and especially more clear way by taking place on the Internet in different forms. Image advertising, which can be seen as an electronic poster, is one of the most preferred and rapidly growing advertising areas.


The main points to consider for image advertising is the popularity of the website to be advertised and concordantly, how long the website in question will offer an advertising right to the business that will advertise. Even though the metrics of this type of advertising are different, it is an important source of income for websites and an opportunity for businesses to promote themselves quickly

Firmaların dijital pazarlama araçlarını kullanırken yaratıcı ve ilgi çekici içerikleri üretip yayınlamaları; arama motoru optimizasyonu, sosyal medya etkileşimi ve sektördeki güvenilirlik ve itibar gibi birçok konuda fayda sağlamaktadır. Doğru strateji ve taktiklerle üretilen yaratıcı içerikler pazarlama hedeflerine ulaşılmasında olumlu katkılar sunabilir. Ancak içerik pazarlamanın getirisini ölçümlemek oldukça zordur. Kesin sonuçlar elde etmek mümkün olmasa da pazarlamacılar bazı yöntemler ile içerik pazarlama çalışmalarını etkili bir şekilde ölçümleye çalışmaktadırlar. Objektif bir bakış açısıyla içerik pazarlama stratejilerinin nasıl sonuçlar verdiğini ölçümlemek için kullanılan bazı metrikler şunlardır.


    Metrics used for measuring the findings of content marketing strategies
  • Consumer retention metrics
    With consumer retention metrics, it can be measured whether consumers' attention is kept alive from the beginning of the first interaction moment. It is possible to indicate the percentage of visitors returning to the website or blog, page visits, number of visits on each page, bounce rates by using software such as Google Analytics. With social media, followers on networks such as Facebook, Twitter and LinkedIn can be tracked. Data about the number of times content is shared on social networks, which content is more noticeable for followers and worth sharing can be obtained. With marketing automation platforms ,such as MailChimp, Marketo, Eloqua, The number of people who unsubscribe from e-mail or prefer not to look at the content can be measured.
  • Sharing Metrics
    Analyzing which content is shared by whom, where, when and how it is shared is a method of sharing metrics and content marketing measurement. With software like SharedCount, the interactions (retweets, likes, shares, comments, etc.) in the contents on the websites, blogs and social media accounts can be viewed. Thus, findings such as which content is shared most, the interests of consumers, or which type of consumer group is interested in which content can be reached.
  • Interaction Metrics
    Measuring the interaction that the content brings about has a very significant place in terms of understanding whether the right message is being delivered. Taking into account the positive or negative comments made by the target audience regarding the content on the website, blog or social networks, It can be possible to gain insight into the appropriateness of the content marketing strategy. To measure the interaction that content receives, it is possible to examine the time and where users spend on the website with Google Analytics, to view social media comments about content, social media tools like Disqus can be used.
  • Lead Generation Metrics
    One of the most important metrics in content marketing is creating potential clients. To create potential clients,an increase in likes and followers on social networks,an an increase in the number of daily users on websites and increase in the number of potential customers can be measured. Using the marketing automation platforms like Eloqua, Marketo, Pardot, Act-On, potential client measurements can be done.
  • Selling Metrics
    Selling metrics are used to measure how contain marketing methods affect sales growth and profit. By examining whether contain marketing exercises has an impact on sales growth or not, correct strategies and tactics can be determined. By using CRM tools such as Salesforce or Full Circle CRM, existing or potential customers in the database can be informed of opportunities and sales can be increased.
  • Production Metrics
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  • Expenditure Metrics
    In content marketing, expenditure metrics have an important place for measuring the conversion of investment. Content marketing process has a cost. If content marketing covers the cost and contributes to profit, it can be said that a correct content marketing strategy is applied. Content marketing is a long-termed investment and instead of expecting a short-term profit, it requires proper and planned working.

Today, with the investments in digital media constantly increasing, because of the increase of the share of digital advertising cake, the need for accurate measurement of investments in this field increases. According to the results of a study conducted by Nielsen; 56% of digital campaigns are not viewed at all, and 37% of the 44% who are viewed cannot reach their target audience. Measurement of the reach rates of digital campaigns to the target audience can be done on all devices such as computers, mobile (smartphone and tablet / browser and in-app) and the target audience can be reported individually among different devices.


    These are the main metrics that need to be evaluated in digital campaign measurement.
  • Tagging
    The number of total viewings can be measured
  • Counting
    Viewings on third-party data providers should be able to be matched with the demographics of the consumers.
  • Matching
    For the accurate target audience measurement, Data is calibrated.
  • Adjustment
    It is provided to be measured the advertising campaign on different devices.
  • Reporting
    Audience and visibility reports are generated considering the publisher and demographics

KPI is an abbreviation consisting of the initials of the word Key Performance Indicator. KPI, which is expressed as the desired goal to be reached briefly, is also a very important performance scale. For instance, for a brand, KPI can be seen as a number of new customers, sales increases, annual profit rates increases.


In terms of digital marketing, KPI contains metrics like social media interaction figures, unique viewing rates, monthly clicks, share counts, and site stay time. Therefore, considering the goals of digital marketing strategy, KPIs can be created and the impact of digital marketing can be evaluated by measuring these KPIs.